These Arctic waters are deeply cold and amazingly clean. In this unspoilt environment, the ‘Pandalus borealis’ thrives. The freezing conditions mean that the coldwater prawn matures more slowly than other, more common variants. This results in superior size, a richer taste and a unique texture. Little wonder Norwegians have been fishing this area for centuries.
Our environment shapes who we are. We know that this is especially true for the coldwater prawn. That’s why Coldwater Prawns of Norway is doing everything it can to ensure this remarkable part of the world stays exactly the way it is.
That’s why we hold ourselves accountable to the strictest environmental and sustainability regulations. The future of our business depends on a cleaner tomorrow. In fact, we believe that we all do..
For example, the air temperature can drop to minus 45 degrees Celsius. To work in such hostile conditions requires a dedicated, passionate team. To land catches in this almost untouched part of the world also requires the most advanced fishing techniques. Yet the rewards are great – the unique climate means that the prawns found here are of unparalleled quality in terms of purity, colour, consistency, sweetness and taste.
Yet that’s exactly what Coldwater Prawns of Norway did when we introduced our Pure Gourmet certification – a set of even stricter demands concerning sustainable harvesting. Additionally, Coldwater Prawns of Norway strengthened its green-credentials even further with a bold 16mNOK (1.9mUSD) initiative.
The result was a series of far-reaching energy and environmental-focused measures that have had a global impact across our whole organisation – from our company offices in Aalesund to our packaging facilities in Senjahopen, as well as our fishing vessels.
We believe that, due to this market dominance and the environment in which we operate, we shoulder a great responsibility – one that is at the very heart of our company. That’s why full traceability and both ethical and environmental integrity are paramount to what we do as a business.
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